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Reputation Management has become one of the most important components to operating a Business, whether small or large, online based or not. Having a website and managing a brand means you are vulnerable to negative reviews and comments all the time. It’s important to be aware of these as they happen as well as have plans for removal, refuting, or displacing the review.
Technothinksup Solutions Ltd uses only White Hat SEO techniques, so you will not have to worry about being penalized or banned. All of our techniques are described to you and we keep you informed as to what we are doing so there are no surprises.
No. Google has put strict rules in place to prevent this kind of action from occurring. The Panda Updates are delisting and penalizing sites that have any unnatural links. all link building needs to be created with an eye at being completely organic in order to get the results you are looking for.
Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site's ability to attract browsers.
Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; however, be sure your provider is presenting you with quantifiable results.
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. Google WMT's is a must- have for any site looking to optimize.
Page Titles & Meta Description tags of a URL are the on page elements that appear in search results for that URL: Page Titles are one of the best ways to define what a particular URL contains for the search engines and needs to be optimized properly for a URL to rank for a specific term. The Meta Description also helps browsers understand what your site’s pages are about. This is also an opportunity to put some text in front of the potential visitor on the SERP to entice them to click. While optimization is important here, useful information and calls to action also need to be considered depending on the URL.
There is no fixed, ‘golden’ number of backlinks. Ideally you want to acquire backlinks from reputable sites in an ongoing, natural fashion through the creation of relationships, PR, and unique content.
Backlinks help improve your rankings. Search engines see backlinks as positive ‘votes’ for your site. Search engines highly associate your site's backlinks with your site’s ability to satiate a browser's search wishes.
The number of keywords that are right for your website and your business are determined by a few factors. The needs of your website, indexed pages, project budget and domain authority are among the things we will look at. Keep in mind that as your website expands and your needs evolve, your keyword portfolio will also expand to include things like long-tail keywords and more. Speak to us regarding your keywords and we will help you make the right decision for your business.
Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike short-term advertising, search engine optimization presents tenacious results.
Determine your potential return on investment. Online marketing tactics help bring more traffic and Business to your site, raising your revenue. There is always a need for online marketing; however, be sure your provider is presenting you with quantifiable results.
We offer our clients several benefits from utilizing our services, these include: 1. Number One Ranking 2. Cost Effective SEO Services 3. Better Profits 4. Better Sales 5. More Leads 6. More Original Traffic 7. Improvement to Brand Recognition 8. Improvement to Brand Reputation It is our goal to provide you with all of these expectations and so much more.
Our past history speaks for itself. By looking at the number of clients we have already provided a number one page status to, you will see that we can deliver on our promise. We work hard for all of our clientele to make sure you are able to get what you are looking for. So YES, we will get the results that you need!
An effective social media marketing strategy involves many moving parts. We recommend using a planning tool like our free social media calendar so you can keep track of all your assets in one place. There are other options available, like Oneupweb’s Condario calendar, which can include design, content and other execution support. You may also benefit from social management tools like Loomly or Sprout Social, which allow you to automate future posts.
Above all, social media costs you time. It’s important to spend time creating your assets, writing description copy and participating in community engagement (answering comments, sharing content to your story, etc.). There are true costs associated with social media marketing if you pay for professionally designed assets, hire an agency to manage your channels for you, or utilize advertising or boosting capabilities. Cost varies drastically by vendor, and you get what you pay for if you go too cheap. To help you focus your efforts on aspects of your social media platforms that will get you the highest return on investment, we recommend auditing your social media platforms. We offer a free social media audit checklist so you can identify your top priorities.
At the very least, social media is great for increasing brand awareness and building a community of prospects. At most, social media can be a major revenue driver. It’s a facilitator of conversation. It’s one of the best ways to make an audience feel like a part of your brand, which drives purchases. Finally, audience targeting is a great reason to invest in social. Boosted/promoted posts and display advertising are great ways to launch a retargeting or brand awareness campaign.
Social media is now an integral part of an effective digital marketing strategy. Many brands use social media for top-of-funnel marketing and then utilize paid advertising on social media to drive middle-of-funnel or bottom-of-funnel efforts. It has heavily influenced design and video strategies, as users today expect to get information very quickly. For example, videos that can be understood while muted are popular now, as people want to consume that content while in public.
Many businesses fail to curate content specifically for each platform. While cross-posting on Facebook and Instagram may be convenient, we recommend at the very least optimizing your posts’ descriptions for each platform. Another common issue we see is improper use of hashtags on each platform. By making sure your content is optimized for specific platforms, you align with user expectations. This makes your brand appear proficient in social media, which is a form of social proof.
Your company’s social media strategy should absolutely include video, especially for platforms like Instagram and YouTube. Every mainstream social media channel can support video assets, and 81 percent of businesses use video marketing to boost brand awareness and sales (HubSpot, 2018). Try incorporating a mix of live and produced (scripted and edited) videos into your social media strategy. These days you can create social media–worthy videos with just a smartphone and an editing app – and there are free apps out there to help with this. If you’re looking for a more professional-grade video, perhaps with an optimized landing page, hire an agency like ours that offers video marketing and production supported by other digital content experts.
When your social media properties are managed appropriately, you see growth through targeted boosts or ads, carefully crafted copy, highly shareable resources, captivating imagery and platform-specific best practices. We believe in the value of gaining quality followers and qualified traffic, meaning your new followers should be members of your target audience – not just all breathing humans. So avoid buying followers or using other questionable tactics, as it’s unlikely to help your business. When a social media account has vibrant and regularly posted content, backed with some professional strategies for promotion, quality followers grow naturally.
It’s easy to get caught up in the hype about new social media platforms, but every social channel you adopt requires time, energy and budget to effectively meet your business goals. To start, choose one or two that makes the most sense, and really capitalize on them by making frequent, high-quality posts.
The social media metrics your company uses to measure success or find opportunities should be based on your business goals. These are common metrics used to measure social media marketing performance: Impressions – Are you growing the number of people who see your brand on social? Engagement – Are people joining the conversation and sharing your posts? Mentions – How often are people talking about your brand? Social Referral Traffic – How many people click through to your website? Followers – How many people are in your immediate social networks? To get the best picture of how social media is benefiting your company, look at social media metrics in tandem with the other channels. For example, are leads from social media referrals more qualified than those from paid media?
This intimate level of engagement can have a positive impact on the way existing and potential customers view your brand. Social Media Marketing can help to increase: Brand awareness Website traffic Conversions Social Media should be seen as an essential marketing tool for every business. There are a number of different strategies and approaches that can be used to help you engage with your audience. Whether that be promoting new products or special offers, or posting interesting content about your subject area to help establish your brand as an authority on the subject.
Outsourcing Social Media Management can be extremely helpful if you are not sure how or where to start when promoting your business online. We can help you build a strong Social Media strategy. Having a Social Media strategy will save you lots of time and ensure you are producing the best possible content to promote your brand. Your customers are using Social Media every day. Connect with your audience on a daily basis so you become their first choice. Your Social Media is managed in one place. Social Media can be time consuming; we use tools that enable us to control all platforms in a single place, giving us more time to create good quality content.
Absolutely, we are more than happy to get you up and running if you are unsure or simply don’t have the time to set them up yourself. As part of the consultation stage, we will discuss which platforms you should be on and how they will be set up.
Your social media strategy will include a clear, organized breakdown of each post or post category that is tailored to each social media platform your business uses. This breakdown will show each individual post, the contents of the post and the time it will be published. Images and digital graphics play a huge part online, therefore, your strategy will include an image template so all of your images feature your company branding. If you have photographs or images you would like to use we will ensure these are included within your strategy.
To create your social media strategy, it’s important we understand what you wish to achieve from using social media. Whether it be an increase in sales, enquiries or website traffic, we can use this information and tailor it around the content we create.
Before we even begin building your social media strategy we like to meet up, grab a coffee and get to know each other. By forming a strong working relationship, it’s much easier for us to really get to know you and your business and how to best represent your brand online.
There are different packages available, each with a different minimum posting schedule. The reason being, some people just need their profiles to look active, and some people want to strategically increase their following and sell some stuff. The level of posting is different for each objective.
I am not an intern that you are paying to simply schedule posts. I create a social media strategy, inclusive of crafting content to promote your brand, products and services, text and visual content. As a client, you do not create content. All of the content is created for you. If you have existing content that you like and has worked for you, we can integrate your content into your posting schedule.
Yes! I respond to questions and comments. Whether it’s liking a comment, or thanking someone for sharing, it’s all a part of customer service via social.
Absolutely! The customer service part of social media is critical. We can’t leave your adoring fans hanging!
Currently, Twitter, Facebook fan page, Facebook group, Instagram and Pinterest for any brand. In select cases, LinkedIn can also be managed on a case-by-case basis. The reason being that LinkedIn is exclusively used as professional platform, and is used in a different capacity that other platforms.
We both know you need to use social media to market your business. Yes, it takes time to write posts, create graphics, create a content strategy, sync the strategy with your products and services, answer questions and comments, etc. You have tried to post consistently, but it takes too much time. You realize social media is a full-time job. That’s what I am here for! You hire me. To do all the above. I write posts, create graphics, create a content strategy, sync the strategy to include the products and services you want to sell, answer questions and comments, posting consistently on your desired platform. Because social media is my job. You hire me so you can get back to running your business.
Your image might not appear if the Open Graph elements aren’t defined or old elements are being pulled through. If you’re seeing an old image appear, try using Facebook’s development tool called the Sharing Debugger. Simply populate the URL and scrape it once or twice to get your new picture to pull through on Facebook. Twitter has a similar feature called a Card Validator.
These Facebook tools allow you to see your pages, ad accounts and performance metrics all in one place. A Facebook Business Manager account is great if you manage many Facebook pages, similar to an advertising agency. It’s also useful for large corporations that have separate Facebook pages for each branch, location or unit within their organization. If you’re placing and managing ads for one single account, Ads Manager is sufficient. Power Editor is a more advanced version of Ads Manager with the capability to make bulk changes to multiple campaigns and ad sets.
The Facebook Pixel Helper is another Google Chrome plugin that shows you if you have Facebook pixels on your site. The Facebook pixel can be used to track website events or conversions and can help create remarketing audiences for the Facebook Ads platform. When you click on the icon, it will tell you if one or more Facebook pixels were found. How to Use Facebook Pixel Helper- An alternative option to check on the status of your Facebook pixel is through Facebook Business Manager. Navigate to your Business Manager account and select “pixels” under the Measure & Report tab.
There are some people that really stand by Google+, but most businesses see more value using other mainstream social platforms. At Blue Compass, we use Google+ as another way to provide information to Google for search engine optimization.
Google+ and Google My Business are both Google tools, but they are not used interchangeably. GMB is used to keep your company directory information up-to-date. Google+ is similar to other social media platforms where you can share posts to followers.
Optimizing your Google My Business (GMB) page will help you stand out from your competition in a local search. It also gives your customers useful information, such as your business name, phone number, location and hours. Here are a few more helpful tips on Google My Business SEO to improve your ranking in local searches.
About 85% of videos on Facebook are watched without sound, so adding captions to your video is definitely worth your time. Closed captioning enables people to follow along and watch your content anywhere, anytime.
Yes! YouTube is increasing in popularity as video becomes the norm. Additionally, it’s the second largest search engine behind Google, so businesses shouldn’t ignore it. YouTube is another platform that catches a wide audience with a user age range of 18-49.
Snapchat is great for capturing the attention of a young audience in a short video or Snapchat ad. Snapchat users mostly consist of people in the 18-34 year old age range, but some users are under the age of 18.
Pinterest is similar to Instagram in that it is very visual. Women are more active on Pinterest than men, and this platform has the largest age range with a fairly equal distribution between ages 18-64.
Instagram is an effective social network for businesses with products or services that can be captured in a compelling photo or video. The main Instagram users are 35 years old or younger, and there are more women on this network than men.
People usually check Twitter for news, trending topics or to keep up with brands they’re interested in. Young adults ages 18-29 are the engaged Twitter users. Twitter is one of the few social platforms where there are more male users.
Facebook is typically enjoyed by a variety of ages. Users aged 18-49 use it the most, and women typically check Facebook more than men.
It’s difficult to put an exact number on what your social media marketing budget should be, but there are some limitations in certain platforms. For example, you need to spend at least $10 each day you advertise on Facebook. We don’t put ad spend behind everything we release on social channels, but when we do, we put at least $25 behind our content. Obviously, more spend will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand.
Ads are called different names on most social channels, but in the end they are fulfilling the same purpose. On each platform you can set up an advertisement directly from the post to increase engagement, or set up a more advanced ad through the social channel’s advertising platform. Facebook & Instagram A “boosted” post is the most basic advertising you can do on Facebook. They are created by allocating advertising budget to a post already on your business page. When you choose to “boost” an already existing post, more people will see it in their news feed. Boosted or promoted posts are typically used when the goal is to increase audience engagement such as post likes, shares and comments. If you’re looking for a more customized approach to advertising, Facebook Ads are the way to go. Facebook Ads are a more advanced way to advertise on Facebook, and require a Facebook Ads Manager account - also known as Facebook Business Manager. Facebook ads offer you the greatest number of ad options; and the style you choose will depend upon your marketing objective. These options include: - Brand awareness - Reach - Traffic - Engagement - App Installs - Video views - Lead generation - Messages - Conversions - Catalog sales - Store visits Twitter Like most social media platforms, Twitter allows users to promote Tweets directly from a post that's already been sent out. Another easy option to get better engagement for your Twitter account is to use Twitter Promote Mode so each Tweet will automatically be advertised to other users. Our team prefers advertising through Twitter Ads, which offers the most detailed targeting options of all of the social advertising platforms; you can reach people by location, keywords, followers, behaviors, interests and more. Twitter Ads let you promote already-posted tweets, scheduled tweets or create a new Tweet on the spot. To do so all you need to do is visit Twitter Ads Manager. From there you will be prompted to select the objective of your campaign. These include: - App installs - Followers - Tweet engagements - Promoted video views - Website clicks or conversions - App re-engagements - In-stream video views (pre-roll) - Awareness Next, you can set up your daily (or lifetime) budget and targeting criteria - namely, if you want to target by interests, followers or keywords. The difference? Targeting by interest and followers allows you to create a list of Twitter usernames, and then target those users whose interests are similar to the interests of those users’ followers. Targeting by keywords allows you to reach people that search, tweet about, or engage with specific keywords. LinkedIn Similar to Facebook, you can advertise on LinkedIn through their specific advertising platform, or simply by sponsoring a post from your page. Their Campaign Manager is a great tool and works best when your goal is to target professionals in a certain area or specific field since LinkedIn offers detailed information about careers. We mostly use LinkedIn advertising to promote our job openings or when we have industry-specific blogs we want other digital marketing professionals to see. Pinterest A promoted Pin is simply a Pin that you pay to promote so more people will see it. Although Pinterest doesn’t offer as specific targeting options like other social media channels, it’s still important to narrow down your audience as much as you can. You can get to the ads option through the plus icon at the top right-hand corner, or by promoting a pin right after pinning.

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